How to Start an Instagram Reselling Business from Home in India
Reselling is one of the most popular ways to start a business from home in India. You do not make the products yourself. You pick good products from a supplier or wholesaler, show them to your followers on Instagram, add your margin and sell. Many homemakers, students and working people start this way with very little money.
This guide covers how to start an Instagram reselling business step by step, and how to make it look like a real brand instead of one more page reposting the same photos.
What a reseller does
- Finds products from a manufacturer, wholesaler or supplier
- Posts the products with their own price on Instagram, WhatsApp and Facebook
- Takes the order and the payment from the customer
- Either buys stock in advance or orders from the supplier after the customer pays, depending on the supplier
Pick one niche
Followers trust a page that is clearly about one thing. Choose one niche you understand and like:
A clear niche also makes it easier to find good suppliers and to price well.
- Kurtis, sarees and ethnic wear
- Imitation and oxidised jewellery
- Kids' clothes and pattu pavadai
- Home decor, bedsheets and kitchen items
- Bags, footwear or phone cases
Finding suppliers
- Visit wholesale markets in your city, or ask local manufacturers if they supply resellers.
- Many suppliers run WhatsApp groups for resellers and share photos with wholesale prices.
- Always order one or two pieces for yourself first. Check the quality, the real colour and how well it is packed.
- Ask about returns, delivery time and whether they ship directly to your customer.
Setting your price
Add up the supplier price, shipping, packaging and any payment fee, then add your margin. Resellers usually keep a margin they can still offer a small discount from during sales. Our guide How to price your homemade products shows a simple way to do this that works for resold products too.
Make your page look like a brand
- Use one name, one logo and one colour across Instagram, WhatsApp and your store.
- Take your own photos where you can, or at least edit supplier photos consistently. Remove other sellers' watermarks and never pass off someone else's photos as your own if they ask you not to use them.
- Post reels showing the fabric, the shine or how something fits. Reels reach people who do not follow you yet.
- Keep highlights for new arrivals, customer reviews, sizes and how to order.
Stop selling one DM at a time
The biggest problem for resellers is time. Every post brings dozens of messages asking the price, the sizes and the payment details. Put your products on a simple website with prices, sizes and stock, and put the link in your Instagram bio. Followers tap the link, choose, and pay by UPI or Cash on Delivery. You get the order on WhatsApp with the address.
Read more in How to sell on Instagram without DMs.
Bring in many products at once
Resellers often have hundreds of products. With Ownezzy you can add products from a spreadsheet, or ask our team to add your products for you. Each product can have sizes with their own price, colours and stock.
Start with a ready-made store
Choose a store design for your niche on ownezzy.com/websites, start the 7-day free trial and put your link in your bio today. After the trial it is ₹399 a month, with 0% commission on what you sell.