From Facebook Page to Online Store: Why Facebook Sellers Are Moving to Their Own Website
Facebook has been good to home sellers in India. Buy-and-sell groups, local community groups and Marketplace have helped many people sell cakes, plants, sarees, jewellery and handmade gifts to people nearby. But as more sellers join the same groups, it gets harder to stand out, and the way orders happen on Facebook does not grow with you.
Here is why many Facebook sellers are moving their customers to their own online store, and how to do it without losing anyone.
What selling on Facebook looks like after a while
- Your post is pushed down the group by dozens of other sellers within minutes.
- Group rules change, or a group is closed, and the buyers you found there are gone.
- Buyers comment "interested" and then disappear when you message them.
- Every order needs a back-and-forth in Messenger for price, size, address and payment.
- You keep orders in a notebook or in your head.
What a store of your own fixes
- Your products in one place. Instead of posting the same product in ten groups, post once with your store link. Buyers see everything you sell.
- Buyers order without waiting for you. They choose, add to cart, enter the address and pay.
- Payments you do not have to check. UPI payments are confirmed by themselves. Cash on Delivery works too.
- An order list. Every order, its status and the customer's details, on your phone or computer.
- Customers come back to you. A buyer who saved your store link can order again without searching a group.
Facebook still matters
Keep your Facebook Page and keep posting in groups. Facebook is where people discover you. Your store is where they buy. Put your store link in:
Our guide How to sell on Facebook Marketplace and groups in India explains the posting side in detail.
- Your Page's website field and intro
- Every group post and Marketplace listing
- Your Messenger replies, instead of typing out prices
Selling to people in your city
Many Facebook sellers deliver locally. With Ownezzy you can set your delivery charge, offer free delivery above an order amount, and even charge differently by state when you start shipping further. When you are ready to ship across India, you can book couriers from your orders.
Start in a minute
Choose a ready-made store for your business on ownezzy.com/websites. The 7-day trial is free, and after that it is ₹399 a month with 0% commission on what you sell. If you do not have time to add products, our team adds your products for you.